Which Podcast Format is Right for You?


1. Interview Format


The host or hosts interview guests relevant to the overall theme of the podcast.


  • Pros

  • Guests do most of the talking.

  • Guests bring their own following to the show.

  • Cons

  • Doing good interviews harder than most people think.

  • Booking guests can be difficult.


2. Solo Monologue/Commentary Format


The host spends the entire episode talking about a topic or theme.


  • Pros

  • Simpler editing – just one voice!

  • Clearer to market and advertise – listeners identify with the host.

  • Cons

  • It's hard to talk about something for 15 minutes or more and keep people engaged.

  • Continually creating fresh and new content can be a struggle.


3. Co-host/Conversational Format


Two (or more) hosts spend an episode discussing various topics or themes.


  • Pros

  • Less burden on one person for content creation.

  • Listeners feel like their part of the conversation.

  • Cons

  • Co-hosts need to be on the same page.

  • Co-hosts need to be able to align their schedule and availability.


4. Panel Format


Like the interview format, but with multiple guests.


  • Pros

  • Multiple guests attract a wider audience.

  • Show can establish itself as an industry leader/influencer.

  • Cons

  • You think booking just one guest is hard? Try three or four at a time!

  • A LOT of post-production and editing work.


5. Storytelling Format


This podcast tells a story, real or fictional.


  • Pros

  • People love a good story!

  • Addition of clips and audio effects can enhance the appeal.

  • Cons

  • A LOT of post-production and editing work.

  • A LOT of work to discover and tell original stories.


6. Repurposed Format


This repurposes material from elsewhere into a podcast, such a live radio show or church message into a podcast.


  • Pros

  • Content already exists.

  • Generally simpler to edit and produce.

  • Cons

  • Same content available elsewhere.

  • May not be as desirable via podcast format.



Not sure which format is right for you? – Resonate Media is here to help!


Make you voice heard today!



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